Logo | Brand Hub | SureSync

Display mode

The SureSync logo is the primary identifier of the brand and a vital part of the visual expression. It consists of the combination of two essential elements that represent the product brand - logomark and wordmark. The logo must be legible when it has to be displayed on different contrasting backgrounds. In this case, we recommend using the logo variations on the light and dark backgrounds as shown below.

Logo - Light background

Logo - Dark background

Layout

We have consistently defined two organized display types. The horizontal and vertical logo variations provide flexibility for different spatial parameters and use cases.

Horizontal logo display

Vertical logo display

Logomark

The logomark can explain the brand without words. Use the logomark when the name SureSync is already visible, such as "profile" images on social media.

Logomark - Light background

Logomark - Dark background

Monochrome version

The monochrome versions of the logo are usually used in circumstances where it needs to be legible and recognizable when the colour palette is limited or in scenarios where colour printing is not possible.

Logo - Mono, white background

Logo - Mono, black background

Safe area

The safety area is generally a clear space around the logo to prevent the placement of other graphic elements in close proximity. This is to ensure that the logo is easily visible and legible and that nothing interferes with its overall impact on visual communication.

Vignette

This can be used to provide a glimpse into the brand's background without the need for extensive dialogue or exposition. It conveys a brand's values and evokes emotions in a short time.

Do's and Dont's

It’s essential to retain consistent and correct use of all our logos to create a unified expression that builds brand awareness and protects the trademark. In general, do not alter the logos in any way. The following examples show potential misuse and simple directions to observe.